Creators Are The New Hollywood

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• OpenAI announced GPT-4o, the latest version of the generative AI company’s flagship Chat-GPT product, during a live stream demo earlier this week. It says it can help with editing, content generation, and even bounce ideas around with the chatbot. The most exciting update is to translate content into multiple languages, which means you can connect with a broader audience!

• YouTube’s CEO Neal Mohan pushes the Emmys to reward creators. “[It’s] the best way for the Television Academy to continue its legacy of honouring modern culture while also building a bridge to the next generation of viewers,” Mohan wrote in The Hollywood Reporter.

• YouTube hosted its annual Brandcast event in New York City on Wednesday, pitching top advertisers to spend more on creator content. New initiatives announced included YouTube Select Creator Takeovers for advertisers, streaming local WNBA games, adding logos to QR code ads, and a new AI-enabled ad format for non-skip CTV ads. The event featured prominent creators discussing their content and success on the platform.

Threads 

• is testing a Tweetdeck-like experience.

• launches its own fact-checking program to review and rate false content on the platform.

TikTok

• is now testing testing 60-minute video uploads. Does this spell trouble for YouTube?

• a slider sticker that seems like it’s an exact dupe of Instagram’s.

• is testing AI-generated search results using ChatGPT. According to The Verge, AI results now appear at the top of some search results pages.

• Involved in the beauty industry? TikTok released a beauty industry playbook.

YouTube

• is expanding Creator Takeovers to more advertisers. This allows advertisers to buy out the ad inventory on channels representing the top 1% of content on the platform

X

• The platform URL has officially transitioned over to x.com 

• pushing more users to try Communities with an updated interface and new community discovery tools.

WATCH: The Downfall of "Anti-hygiene" Influencers by YouTube essayist Shanspeare. This gets into the nitty gritty of internet culture and the performance of appearing relatable online.

LISTEN: Don’t be scared to listen to this one. Annie Jacobsen, an investigative journalist, New York Times bestselling author, and 2016 Pulitzer Prize finalist, appears on Diary Of A CEO. Annie discusses how one person could cause the end of the world—nuclear destruction. Surprisingly, this conversation gave me a new appreciation for stories, communication, and connecting with others like yourself.