Everyone Will Be Wearing Smart Glasses In Meta's Future 👓🤓

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🧨QUICK FIRE

• TikTok is going toe-to-toe with Google’s search engine after announcing Search Ad Campaigns, which allow brands the ability to run ads against specific keywords. “52% of Gen Z used social media as their primary search engine for brands, products, and services” over services like Google or Bing. “Younger audiences are increasingly ‘searching’ rather than ‘Googling.’”- Net Influencer.

• Tech creator Marques Brownlee, or MKBHD, is launching a new app called Panels, which has received mixed feedback so far. Users are concerned by the level of data entry required to use the app and 30-sec ads per wallpaper if they don’t want to pay $ 50 USD a year. “Part of building in public is getting mass feedback immediately, which is pretty dope—almost exactly like publishing a YouTube video,” MKBHD tweeted.

• Creators have generated more subscription-based sales than ever before, with overall revenue reaching $350 million by 2025 or 27% YOY growth, according to eMarketer (explains why you’re seeing TikTok and Patreon introducing new subscription products).

• TikTok is shutting down its music-streaming business.

How do you, as a creator, reach more people?

As announced at the company’s annual 2024 Connect event, Meta's main focus for creators is AI updates and cool new hardware.

You can watch Meta Connect here 

1. Creators Will Get Their Own Creator AI

   People who follow your content will have the ability to interact with the Creator AI version of you. Zuckerberg had a full-on conversation with a hyper-real avatar version of Instagram creator Don Allen.

   Why You Should Care

   This will give creators another tool to use to build relationships and communities with their audience. Will it enrich them, though? I’m not sure.

2. Automatic Video Dubbing For Reels

   Following a similar feature to YouTube, Meta will give users the ability to have their videos translated into multiple languages with the same tone of voice as your own.

   Why You Should Care

   With this new tool, creators can connect with anyone across the world using the power of AI. This means that if your content is in English, you can connect with Spanish speakers (a massive market!).

3. Zuckerberg’s New Demo Glasses

   Zuck’s new Orion AR glasses (not to be confused with Meta’s smart glasses with Ray-Ban) are like a hologram in the real world, which is operated using voice commands, hand gestures, and a “wrist-based neural interface” that lets users send signals to the device from their brains.

   Why You Should Care

   Orion glasses could revolutionise how creators work by making content capture hands-free and natural, integrating AR to add interactive elements, and streamlining the workflow. They enable better audience interaction, enhance remote collaborations, and even offer creative suggestions in real-time. Essentially, they could make content creation faster, more immersive, and more engaging.

Let me know what you think by replying to this email.

Instagram

• has added 38 new stickers for Reels and Stories.

• now displays friends' birthdays as notes in messages.

TikTok

• is expanding access to its updated subscriptions feature to more creators.

• has added an auto-rotate feature for watching landscape videos.

• has added text-style animations, including jiggle, reveal, zoom, flash, etc.

YouTube

• Premium is hiking its prices by 30-50% in most countries.

LinkedIn

• Community Top Voice badges, given to anyone who contributed to Collaborative Articles, will be retired.

• has changed its ‘Videos for you’ carousel in feed.

X

• The person you blocked on X will soon be able to see your posts, replies, media, followers, and following list after Elon Musk announced an update to the block function.

• added ‘long-press to view who engaged with your post’.

READ: Interested in creating a brand influence on socials? Create a series. Lia Haberman writes, ‘Social is the new TV; How brands can make their content more entertaining.’

LISTEN: The Emmy-award winners Eric Goode and Jeremy McBride, creators of Tiger King and Chimp Crazy, spoke with Joe Rogan in an almost three-hour chat. Yes, it’s incredibly sad to know that 15,000 Americans have chimps in their homes (which is why I’ll never watch the series), but there are lessons in capturing raw moments and crafting them into a compelling story.

WATCH: Science journalist, Cleo Abram has launched a new show called, Huge Conversations and guess who her first guest is? Yep, Mark Zuckerberg. This interview is meant for video, and not only is the chat insightful, but it’s also beautifully shot and edited.