• Creator Toolkit
  • Posts
  • I've Been Waiting for this Instagram Update Since Forever!

I've Been Waiting for this Instagram Update Since Forever!

Hey Creators,

As we wave goodbye to the first half of 2024, let me ask you this: what do you want to achieve in the second half?

I'm gearing up for an exciting two-month journey across America to connect with fellow creators in our industry.

I hope to share fresh insights, innovative strategies, and impactful stories that can empower our community. I'm also keen to uncover new trends and techniques that will inspire and propel us towards our creative goals.

Here’s what you can expect in today’s newsletter:

  • Read Quick Fire!

  • Social media Updates

  • 🫒by Jess Smalley

Was this forwarded to you? Sign up here 🤙 

“Never waste valuable time, or mental peace of mind, on the affairs of others—that is too high a price to pay.” – Robert Greene

CREATOR NEWS

🧨QUICK FIRE

SOCIAL MEDIA UPDATES

Meta

  • Meta launches new AI-powered advertising tools for Messenger and WhatsApp to help brands engage with customers via DMs.

Instagram

  • Now, it lets you invite collaborators after a Reel has been posted

  • Is testing a ‘Creator Insights’ profile performance overview for brands

  • now enables you to explore trending audio

Threads

  • is now showing topic tags above posts to help you quickly find related posts

TikTok

  • is running 11 weeks of Taylor Swift challenges for Swifties, offering new profile frames, an in-app Eras Tour bracelet, and more.

  • is testing letting creators add web links to organic video posts.

  • is launching AI-generated digital avatars for advertisers and creators (this is wild!)

YouTube

  • is experimenting with Notes, a crowdsourced feature that lets users add context to videos, similar to X’s Community Notes feature.

  • the platform’s algorithm has a skew towards right-wing and religious content, a study found

THE DIG

READ: ‘Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By’ The Wall Street Journal writes.

LISTEN: Creators on Creators: Cleo Abram x Johnny Harris—Video journalists Cleo Abram and Johnny Harris share their thoughts about navigating the uncertain media landscape by going independent and exploring creator-led media businesses.

If you enjoyed this newsletter, please consider sharing it with someone else who might also enjoy it.

Have a great week 🙂