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CREATOR NEWS

Taylor Swift Teams With TikTok. TikTok recently launched a special hub to promote Taylor Swift's latest album, The Tortured Poets Department, offering in-app rewards for completing tasks like following Swift's account. This move coincides with Swift's music reappearing on TikTok amidst an ongoing dispute with her record label, Universal Music Group (UMG). Users can access the hub by searching for the album, where they'll find challenges to unlock rewards like a TTPD profile frame. Additionally, Meta CEO Mark Zuckerberg welcomed Swift to Threads, where users can earn a special TTPD badge by sharing Swift's posts. While UMG and TikTok previously failed to renew their licensing agreement, Swift's return to TikTok suggests a potential separate deal due to her ownership of master recordings. Wow!

Top TikTok Creators Plead With President Biden. As U.S. lawmakers reengage discussions on TikTok's fate, a group of 18 creators, boasting a collective reach of over 16 million followers, pens an open letter urging President Biden to avert a potential ban. Spearheaded by Nadya Okamoto, known for her period care brand August, the effort emphasises TikTok's vital role in creators' livelihoods and its alignment with job creation initiatives. With the pending legislation proposing severe restrictions, including labelling social platforms as national security threats, the future of TikTok hangs in the balance, stirring concerns among creators and policymakers alike. As voices unite under #KeepTikTok, the battle for TikTok's survival intensifies, raising questions about its impact on creators and small businesses.

Adobe Premiere Pro Is Levelling Up With Generative AI Video Tools. Adobe's latest announcement introduces generative AI tools to its Premiere Pro editing software, promising enhanced editing capabilities. These tools, part of Adobe's Firefly family, facilitate tasks like object removal, scene extension, and text-to-video generation within Premiere Pro itself. Adobe has emphasised its commitment to "responsible innovation" by ensuring adherence to safety standards and transparency through Content Credentials when using the software. The updates are scheduled to be launched in May.

Prime Sales Plummet. Sales of Logan Paul and KSI's PRIME sports drink plummeted by half in the first quarter compared to last year, as reported by The Grocer. The decline is attributed to waning interest as PRIME becomes increasingly accessible and the initial excitement fades. A beverage industry expert noted that despite the duo's initial success with PRIME, sustaining a drink brand requires substantial investment and perseverance. They anticipate Paul and KSI may shift their focus to other ventures in light of the challenges faced by their sports drink.

KEEP UP WITH SOCIAL MEDIA UPDATES

TikTok

• I mentioned last week that TikTok is set to release a new photo app, TikTok Notes. Well, you can now access it here. It’s only available in Canada and Australia.

Meta

• Instagram has integrated Meta AI into its search feature, allowing users to access real-time web results without leaving the app. Additionally, it has launched a new website called meta.ai, where users can interact with the chatbot and use its generative image tool.

• Meta is developing Creator AI, an AI tool that enables influencers to have DM conversations with followers by cloning themselves.

As I mentioned earlier, I have never been a big fan of Taylor Swift's music. However, over time, I have come to appreciate her dedication to her craft. It's likely that you are already aware of her latest album, "The Tortured Poets Department," but I still wanted to share my thoughts on it with you.

In this album, Swift's lyrics leave no stone unturned when it comes to her past relationships, including those with British actor Joe Alwyn and Matt Healy from the band 1975. Amidst the romantic turmoil, Swift reflects on her experiences, critiques herself, and even pokes fun at herself, creating an album that is quintessentially Taylor Swift.