What You Need to Know About Instagram’s New ‘Views’ Metric 💡

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• Creators are now officially on the campaign trail. Former President Donald Trump appeared on Adin Ross's live stream, during which the popular, controversial streamer presented him with a Tesla Cybertruck and Rolex.

• Leaked information from employees at Nvidia, a tech powerhouse, revealed that the company used videos from specific YouTube creators like MKBHD and Binging With Babish to train its AI models without their permission.

• Instagram makes Views the primary metric for all content formats. 

• Warner Bros., Roblox, and Fandango have partnered to launch a virtual box office within Roblox's "Escape the Afterlife" game, allowing U.S. users aged 13 and up to purchase tickets for Tim Burton's "Beetlejuice Beetlejuice" sequel, marking Roblox's first foray into e-commerce for movie ticket sales.

• Logan Paul has sued YouTube commentator Coffeezilla for defamation, accusing him of knowingly spreading false claims about his CryptoZoo project. This is despite Paul's previous apology and agreement to refund affected customers.

• YouTube is testing picture-in-picture mid-roll ads during live streams, allowing creators to run less disruptive ads without interrupting broadcasts, which has led to over a 20% increase in in-stream ad revenue per hour.

• Haliey Welch, known as the viral "Hawk Tuah" girl, has applied for trademarks for "Hawk Tuah," "Bet on That Thang" (a sports betting site), and a hot sauce named "Hawk Sauce."

• Susan Wojcicki, the former CEO of YouTube for nine years, has passed away after battling cancer. Wojcicki was a key figure in orchestrating Google’s 2007 acquisition of DoubleClick, a deal considered crucial to developing Google’s advertising business.

Instagram’s New ‘Views’ Metric: What You Need to Know

What’s Happening: Did you hear Instagram is changing its metric system from “Impressions” to ‘Views’?

Instagram is shifting from “Impressions” to “Views” as the primary performance metric across all content formats—Reels, Live, photos, Carousels, and Stories.

Key Changes:

• Reels: ‘Plays’ is now ‘Views,’ still counting every time a Reel starts or replays.

• Photos, Carousels, Stories: ‘Views’ will be the primary metric, including repeat views.

• Insights: The dashboard now features ‘Views,’ other metrics like ‘Accounts Reached’ and ‘Watch Time’ are still available but relocated.

I suggest focusing on two things: staying relevant by keeping up with trends and measuring real engagement through metrics like watch time, shares, and comments.

Check out this chart from Nick Cicero, who compares what counts as a view for each social platform.

Facebook

• will let creators avoid ‘jail’ by taking an online course the first time they violate a rule.

• Translation and Audio dubbing is set to launch across Reels.

Instagram

• you can now share up to 20 images with your carousels.

• could soon stop you from taking screenshots of temporary DMs – Eeeeeek!

• you can now see if a Reel’s song is trending.

Threads

• now lets you quickly share posts in an Instagram Reel.

TikTok

• now enables you to adjust brightness, contrast, saturation, and more when editing a video.

• has released a What's Next 2024 Shopping Trend Report, which you can read here. I highly recommend reading it.

Youtube

• is testing a new feature that lets creators use “Brainstorm with Gemini” to develop video ideas, titles and thumbnails. (Gemini is Google’s AI chatbot).

X

• added a new tab for saved trends in the Explore section.

LinkedIn

• will let brands sponsor user-generated newsletters. Find out more here

• have you been uploading videos to LinkedIn? The platform announced that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year.

READ: Last week, I mentioned that MrBeast is facing significant backlash following news that the production process for his upcoming Amazon show is being likened to the Fyre Festival and the firing of a friend and collaborator. Is the MrBeast brand showing cracks?

LISTEN: After four year uphill battle to become pregnant, Chloe Fisher gave birth to her beautiful baby, Bobbi. Joined by her best mate and co-host, Ellidy Pullin, the chicks recount their experience of Bobbi's birth. The bond these two express throughout this episode is beautifully intense, and you feel lucky to be a part of it, even if it's just listening in.

WATCH: Ryan Trehan, a darling YouTuber, crossed America to meet MrBeast and raise money for charity with just a penny. It was released as a daily vlog at the time, but I’ve been watching the full 30-day version during my travels. Ryan is just so happy, and his content will make you smile.