Want more attention? Collaborate, baby!

“Success is built on the broad shoulders of others,” Mark Bouris always told me.

Take Alex Cooper, host of the Call Her Daddy podcast, for example.

When Cooper’s 3-year Spotify deal came up, do you think she said, “Cya!”?

Nope.

Cooper launched Unwell Network in October of 2023 and expanded her business relationship with Spotify, which serves as a partner of the network.

In this instance, Cooper wants to take advantage of Spotify’s ad sales and distribution for the network’s podcasts, and Spotify wants to take advantage of Cooper’s Gen Z audience.

Win-Win 🤝

We're delving into the power of content collaboration and how it can elevate your creative journey in the digital landscape. Whether you're a seasoned content creator or just starting out, understanding the dynamics of collaboration can unlock new opportunities for growth, creativity, and community building.

At its core, content collaboration is about synergising talents, perspectives, and resources to create something more significant than the sum of its parts. It's about recognising that our creative potential is amplified when we come together, pooling our expertise and passion to craft compelling narratives, experiences, and connections.

Types of Collaborations

Discover various forms of content collaboration, such as guest blogging, podcast partnerships, joint video projects, social media takeovers, and collaborative events. Each collaboration type presents unique opportunities to engage audiences, amplify your message, and foster community connections.

Finding the Right Collaborators

Here are tips for connecting with like-minded creators: join niche communities, attend networking events, use collaboration platforms, and reach out directly to potential collaborators who share your interests and values.

Effective Collaboration Strategies

Learn how to plan and execute successful collaborations by setting clear goals, establishing roles and responsibilities, maintaining open communication, respecting each other's creative vision, and staying flexible and adaptable throughout the process.

Community Spotlight

Share your collaboration projects or seek collaborators within the Creator Toolkit community. Connect with like-minded individuals and explore new partnership opportunities to fuel your creative endeavours.

Ready to amplify your impact through collaboration? Reach out to potential collaborators, brainstorm ideas for your next project, and share your collaboration experiences with the Creator Toolkit community. Let's inspire each other to create and collaborate!

Creator News

Reddit Is Going Public

Founded in 2005, Reddit is gearing up to IPO this week. What a time.

The company generates revenue primarily through advertising and offers premium access for $5.99 per month. Still, the company's CEO said in June last year that it has yet to turn a profit.

The United States is considering imposing a ban on TikTok again

The US House of Representatives has approved a bill that requires ByteDance to divest its ownership of TikTok to a US-based company or risk being banned from US app stores.

Mr Beast

MrBeast recommends everyone slow down their video edits.

Social Updates

• Instagram launched a new emoji game hidden in your DMs 👀

• Instagram has announced you can edit DMs for up to 15 minutes after sending.

• TikTok hosted its US creator summit "For Creators: Future Formats" in Los Angeles and announced several updates, including:

  • It’s upgrading its Creator Portal to a Creator Academy. The new education hub will provide creators of all levels with resources, courses, articles, videos, and insights.

  • TikTok is relaunching its Creativity Program beta as the Creator Rewards Program, rewarding creators for 60-plus-second videos in four key areas: originality, play duration, search value, and audience engagement.

• TikTok partnered with the Oscars and ABC Network to live stream from the red carpet Sunday across all three handles with #FilmTok creators Joe Aragon (@cinema.joe) and Yasmine Sahid (@ladyyasmina1).

What I’m into

I’m loving the Billion Dollar Creator podcast at the moment.

This is a show teaching creators how to capture attention and turn it into real wealth. Rachel Rodgers and Nathan Barry, who have established multimillion-dollar businesses, have a deep understanding of how to turn a creative project into a highly profitable venture.

Listen here