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Olympians Are Churning Out More Content Than Ever
Jessica Smalley
July 29, 2024
Hey Creators,
With the 2024 Paris Olympics kicking off in full swing, will Gen Z watch it?
(It’s funny how we look to the young generation as a validator for whether something is relevant or not.)
Before we jump into today’s Creator Toolkit, I’m writing to you from Cheltenham, a town in Gloucestershire, England!
After spending five weeks meeting with creators and the like across the US and bits of the UK, I’m off to spend this week living out my English countryside dreams.
I just arrived here a couple of hours ago after spending two nights in the picturesque Bath and man, was she gorgeous!
Here’s what you can expect in today’s newsletter:
Keep up to date with what’s happening in Quick Fire!
Social media Updates for this week
Check out my READ, LISTEN + WATCH recommendations for this week
🫒by Jess Smalley
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“Indulge your imagination in every possible flight.” – Jane Austen
CREATOR NEWS
🧨QUICK FIRE
Kamala Harris has just joined TikTok and has already hit 3 million followers.
Vice President Kamala Harris's team is embracing the "Brat Summer" trend on TikTok, while Donald Trump's campaign is tapping into the growing Golf YouTube niche, featuring US PGA player Bryson DeChambeau that quickly amassed over 9 million views. Although creators entering politics can be risky, as seen with recent mixed reactions, some like The Sorry Girls have received positive feedback for their political content.
Olympians are sharing more content online than ever, making the Olympic Village a hub for engaging TikTok posts that showcase everything from eco-friendly but uncomfortable cardboard beds to the perks of being an Olympian.
Reddit has experienced the largest increase in average daily time spent by US active users among social networks, according to eMarketer's June 2024 forecast.
Major retail brands like Chanel and H&M appear to be abandoning X, with a surprisingly low number of posts in July 2024—a stark contrast to the platform's once vibrant engagement.
DMs can now be locked and hidden
TikTok
now lets you upload custom thumbnails and cover images.
released a back-to-school playbook of seasonal trends, audience insights and creative solutions.
now lets you toggle off notifications for specific people and certain types of notifications (thank goodness).
READ: Do you think copying someone’s style should be legally protected? Internet Culture writer Taylor Lorenz highlights a fascinating legal battle in the creator world, where TikTok influencer Sydney Nicole Gifford is suing Alyssa Sheil for allegedly copying her distinctive aesthetic, a case that could set important precedents for online content protection.
LISTEN: After spending a few days in Bath, I realised how little I knew about the complex Lord Byron. The Rest Is History recorded a four-part series about the great poet.
WATCH: Zuckerberg discusses with Rowan Cheung, Founder of the world's largest AI newsletter, The Rundown AI, his vision for AI-driven bots that could help creators manage their online presence and interactions, potentially transforming the way creators connect with their audiences.
If you enjoyed this newsletter, please consider sharing it with someone else who might also enjoy it.
Have a great week 🙂
SOCIAL MEDIA UPDATES