Pinterest Predicts Bold Trends For 2025

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• Alex Cooper, host of Call Her Daddy and founder of Unwell media network, has released an electrolyte drink called ‘Unwell, ' fittingly released on New Year’s Day. The beverage market is a growing industry as drinks become a vibe accessory.

• Haliey “Hawk Tuah Girl” Welch is in hot water after releasing a meme coin, $HAWK, that exploded 900% in value to a market cap of nearly $500 million and then plummeted to 90% within hours, causing some buyers to allege it was a pump-and-dump scheme.

• Meta will require financial advertisers to undergo verification to prevent celebrity scam ads targeting Australians.

• YouTube has released its Global Trends Report for 2024, which includes MrBeast crowned as the top creator across several countries, the impact of video podcasts, and the rise of digital-native franchises.

• A federal appeals court upheld the U.S. TikTok ban set to take effect in January, though the case may be taken to the Supreme Court and face challenges under the incoming Trump administration.

• Meta disrupted 20 covert influence operations in 2024, mostly from Russia, while warning that AI-driven disinformation had limited impact on elections this year but is likely to pose greater risks in the future.

• Forbes' 2025 30 Under 30 Social Media list highlights young changemakers like TikTok star Drew Afualo, medical educator Joel Bervell, and inclusion advocate April Lockhart, showcasing how creators are leveraging social media to drive cultural change, influence policies, and build impactful careers.

What’s Trending for 2025: Pinterest Predicts the Future of Fashion, Decor, and Lifestyle

Pinterest’s Pinterest Predicts report for 2025 reveals how Millennials and Gen Z are reshaping vintage aesthetics with modern flair. From “Rococo Revival” to “Castlecore” and “Sea Witchery,” next year’s trends embrace whimsy, nostalgia, and individuality.

Here are the standout highlights:

Cherry Coded: Dark cherry hues will influence makeup, menus, and design, with searches for "dark cherry red" up 235%.

Dolled Up: Doll-inspired looks, driven by pop stars like Sabrina Carpenter, see a rise in plastic-like shoes (+130%) and miniature-themed fashion.

Rococo Revival: Inspired by Marie Antoinette, this maximalist trend fuels surges in searches for rococo outfits (+5,465%) and decor.

Castlecore: Medieval chic meets home decor, with searches for “chainmail necklace” and “castle house plans” surging.

Moto Boho: Bohemian styles get an edge with leather boots, slouchy bags, and flowy skirts.

Sea Witchery: Dark siren vibes dominate beauty, with “dark mermaid makeup” up 695%.

Pinterest users are also diving into quirky trends like fisherman aesthetics, coordinating group outfits, and maximalist decor.

For creators and brands, these trends hint at opportunities to tap into hyper-niche styles with broad cultural appeal.

Instagram

• adds replies and prompts to its Broadcast channels.

• has now added the ability to share all your links in one place.

• added a new ‘Early access to features’ section in Settings.

TikTok

• lets creators personalise fundraisers and create shareable stickers to promote them.

• boosted in-app sales by 3x on Black Friday.

• releases its 2024 year of review report.

LinkedIn

• has added a revolving slideshow option for profile banner images.

WhatsApp 

• has launched voice message transcripts.

X 

• has launched labels for parody and fan accounts.

READ: I’m always looking for ways to grow this newsletter, and I often refer to the Creator Spotlight newsletter for insights. This week it focuses on an interview with the CEO of Work Week, who runs a massive newsletter business.

LISTEN: Why are the top YouTubers mostly men? Who Killed The Female YouTube Star is a mini-part series that investigates why this is and how this is shaping the platform’s audience.

WATCH: Why am I being added to crypto WhatsApp groups? Video journalist Christophe Haubursin dives into the hidden world of $75 billion crypto scams thriving on WhatsApp, where fraudsters create fake investment groups. Haubursin unpacks how these scams operate and why they’re so effective and reveals the darker, often unseen corners of the internet that make such schemes possible.

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