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The LinkedIn Shift
The Business Platform Enters A New Era for Creators and Brands
Jessica Smalley
November 04, 2024
Hey Creators,
Still think LinkedIn is just for job hunting and corporate jargon?
LinkedIn’s transformation into a video-focused platform is positioning it as a unique space in the social media landscape, especially for business-oriented creators and B2B marketers.
As Meta and X reduce their journalism initiatives, LinkedIn's shift toward editorially vetted news and video-first content is filling a critical gap, attracting diverse audiences like Gen Z, CEOs, and publishers.
My take?
LinkedIn is capitalising on a golden moment where demand for video is high and competition is relatively low, making it a prime platform for early adopters to gain visibility and influence.
With the platform leaning into features like video ad placement, targeted campaigns for young professionals, and B2B influencer opportunities, LinkedIn is increasingly the place to be—not just for networking, but for content creation and brand-building in the professional world.
The big opportunity?
LinkedIn’s video content creates visibility and fosters deeper trust by aligning creators and business leaders with audiences who value expertise and insights.
For creators, investing time now in LinkedIn video could be a smart move for long-term relevance in the increasingly crowded video content arena.
Here’s what you can expect in today’s newsletter:
Keep up to date with what’s happening in Quick Fire!
Major Social Media Platforms Q3 results
Social media Updates for this week
Check out my READ, LISTEN + WATCH recommendations for this week
🫒by Jess Smalley
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“Time is both free and priceless. The person you are now is a consequence of how you used your time in the past. The person you’ll become in the future is a consequence of how you use your time in the present. Spend your time wisely, gamble it intrinsically and save it diligently.” – Steven Bartlett.
CREATOR NEWS
Credit: Kai Cenat
🧨QUICK FIRE
TOP INSIGHT
Major Social Media Platforms Q3 results: User Growth & Engagement Across Platforms
Meta and Threads are rapidly scaling users, YouTube and LinkedIn are boosting ad revenue and engagement, and Reddit is achieving profitability for the first time.
A roundup of every major social media platform’s Q3 results:
Platform | Metric | Value |
|---|---|---|
Meta | Daily Active Users | 3.29 billion (+20 million QoQ) |
Meta AI Users | 500 million | |
Threads | Monthly Active Users | 275 million |
YouTube | Q3 Ad Revenue | $8.92 billion (+12% YoY) |
Daily Active Users | ~100 million (+47% YoY) | |
Profitability | Profitable for the first time | |
Snapchat | Total Users | 443 million |
Content Viewing Time | +25% YoY | |
Revenue Growth | +10% YoY | |
Engagement Sessions | +11% YoY |
Source:
SOCIAL MEDIA UPDATES
rolled out an AI image expander tool in Stories.
professional dashboard now reveals 'Top Sources' for views of your Reels.
has added new options for sorting and filtering your DMs.
YouTube
has updated its Studio mobile app with new features to enhance fan interactions.
has added a ‘Trends’ feed for Shorts.
TikTok
updated its TikTok Academy marketing education platform with new course content and more.
has made it easier to share posts with connections in DMs in its mobile app.
added a new Lead Gen objective for Boosted Posts.
READ: One of the world's most influential business thinkers, Seth Godin, has released his last book, ‘This Is Strategy: Make Better Plans’. An essential guide to thinking strategically in a complex, ever-changing world.
LISTEN: ABC’s Unravel is back for another season, and this time, it examines a police operation called 'Mr Big', which creates fictional characters posing as criminals to illicit confessions from a suspect.
WATCH: Casey Neistat, possibly the greatest YouTuber ever to make content on the platform, speaks to Jon Youshaei about things he’s never spoken about as a creator and business mind. Watch, don’t listen. You'll need to see a few things go down in this one.
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Have a great week 🙂
THE DIG