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Trust The Process
Jessica Smalley
May 13, 2024
Hey Creators,
Have you ever stopped yourself from starting something in fear of being, well, shit?
I have. Countless times.
I recorded my first (ever!) podcast episode last week with co-host and friend Jono. It’s called Creating, and much like this newsletter, we bring you interviews, trends and insights from the creator world.
As a full-time producer, you are aware of what works and doesn’t – a standard.
I can tell you this now: my performance is nowhere near where I want it to be. But I’ve since learnt that the only way to improve is to trust the process and get runs on the board.
Taking action involves the risk of failure, but it results in a blend of progress and improvement.
Creating podcast will be released in June; in the meantime, you can follow our IG here for updates!
Here’s what you can expect in today’s newsletter:
Read the Quick Fire
Updates across major social platforms
What you should be digging into this week
🫒by Jess Smalley
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CREATOR NEWS
🧨QUICK FIRE
This week, the OMR (Online Marketing Rockstars) Festival, one of the world's largest events for digital marketing and technology, was held in Hamburg, Germany. The stellar line-up included Kim Kardashian, Rick Rubin, Kara Swisher, Tim Ferriss, Scott Galloway, Taylor Lorenz, and many more.
TikTok has filed a lawsuit against the US government, claiming that its order to sell the app or face a ban is ‘unconstitutional’.
Twitter co-founder Jack Dorsey has stepped down from the board of Bluesky, the platform he played a pivotal role in establishing, urging users to remain on his initial creation, now under the ownership of Elon Musk and rebranded as X.
launched new stickers, including one that requires followers to DM you to reveal content.
added a useful new distribution insights chart for Reels
Meta
just launched new AI-powered tools for advertisers.
Meta Verified has added two features to help subscribers’ accounts get found.
Threads
will soon let everyone see every post’s view count
TikTok
will automatically label AI-Generated User Content in global first.
is testing a “Collaboration” feature to add up to 5 creators on a post.
YouTube
has added a Shopping Feed in YouTube Shorts.
is testing a new AI tool to help you come up with video ideas
READ: ‘Anatomy of a scroll: Inside TikTok’s AI-powered algorithms’ by Politico’s Mark Scott, Giovanna Coi and Giulia Poloni.
WATCH: Scott Galloway’s Predictions for 2024 at OMR24.
LISTEN: Video editor for MrBeast and Logan Paul, Hayden Hillier-Smith, spoke on the 505 podcast about how he edits for YouTube in 2024.
If you enjoyed this newsletter, please consider sharing it with someone else who might also enjoy it.
Have a great week 🙂
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