We need to pay attention to Zuckerberg's land grab

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4 Titans of the Creator Economy. One Stage. One Day.

You know their names. You’ve followed their success. But you’ve never seen them all in one place—until now.

On July 16th, four of the most influential minds in the creator space are coming together for a live, virtual event: The Creator Business Summit.

Shaan Puri. Codie Sanchez. Chris Koerner. Tyler Denk.

They’ve built newsletters, brands, and 7-figure companies. And they’re breaking down how they did it. For free. For you.

From audience growth to monetization to long-term brand strategy, this is your chance to learn directly from the best.

Whether it’s day 1 or you’ve been building for a while, this is the one event you can’t afford to miss.

Save your spot now.

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If you’ve been here long enough, you would know that I shared a taste of that in the previous Monday format.

If you want this, reply ‘yes’ to this email and I’ll make it part of the Creator Toolkit.

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If you want a more in depth experience, I hold 1:1 strategy sessions, which you can schedule here: https://calendly.com/smalleyjess/powerhour 

This issue will bring you up to speed on what’s happening in the creator economy:

• Quick Fire news headlines

• Worth The Read news stories

• Social Media Updates that you need to know about

• Check out my READ, LISTEN + WATCH recommendations for this week

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Quick Fire 🧨

• Elon Musk’s X wins ‘free speech’ fight against eSafety Commissioner

• US supermarket Walmart has launched a podcast studio called Create-It Studios 

• YouTuber Ryan Trahan has raised almost USD 3 million for charity as he and his wife travel across 50 US states in 50 days.

• Trump’s TikTok buyer is the same group behind a previous stalled bid.

• YouTube calls for greater recognition and support for the creator economy in the UK.

Worth The Read

Zuckerberg has replaced the Metaverse focus with Superintelligence

Has anyone checked on OpenAI’s Sam Altman lately?

The AI and superintelligence race has ramped up in the last few weeks since Mark Zuckerberg announced Meta’s Superintelligence Labs group.

What?

This new group is being led by Chief AI Officer, Alexandr Wang, who, up until recently, was the CEO of Scale AI that worked with Meta rivals like OpenAI and Alphabet.Inc to help them improve the quality of training data for machine learning models.

Zuckerberg is spending big on AI and Superintelligence. As a result, he’s won over former employees of OpenAI, Anthropic and Google by offering them tens of millions of dollars in stock awards.

OpenAI was hit so hard by Meta’s brutal gutting that it led to a week-long shutdown, according to reports.

It doesn’t stop there, it’s also been reported that Zuckerberg is in conversation to acquire companies like Perplexity AI, PlayAI and Runway AI.

What does this mean for creators?

Zuckerberg’s investment in AI and the superintelligence race brings into question what Meta will look like in the next 5-10 years. Will it become an AI company first and a social media platform second?

This also serves as a reminder that your content is being used to train data models, which is why it’s so important to build your own audiences separate from these platforms.

Socially Updated

Facebook 

• Reels now has a built-in copyright check tool that scans for rights violations before you publish.

• added a new option to add music to text posts, but only with coloured or generated backgrounds.

Instagram

• now let’s users share Spotify songs to Stories with sound, not just a link (Yes! Now do it for podcasting).

YouTube 

• mobile video editor, Create, is coming to iOS, 2 years after launching on Android only.

• is tightening starting July 15, targeting “inauthentic” videos that are mass-produced or repetitive.

TikTok 

• Shop has launched in Japan.

• added a new ‘Auto-check sound copyright’ setting for videos.

The Dig

READ: This is the first time I’ve read a breakdown of the path from social media creator to Hollywood-level entertainer/celebrity.

LISTEN: Caleb Ralston has worked with two of the biggest names in the business-creator genre, and that’s Gary Vee and Alex Hormozi. He’s now venturing off on his own and sharing knowledge that others would demand thousands for.

Caleb appeared as a guest on the 505 Podcast and explained what you need to be doing to set your brand apart from the noise.

WATCH: Keeping on the Caleb Ralston train, he dropped this video titled ‘Everything I Know About Creative Leadership’. For too long, we’ve tried to force the rigid corporate model onto people who require a different type of feedback to be effective and create content that will move the dial.