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When Old School Meets New Media
Jessica Smalley
November 18, 2024
Hey Creators,
Were you one of the 60 million households worldwide that streamed Paul vs. Tyson on Netflix this weekend?
The boos for Paul were deafening, the mismatch was glaring, and yet—it worked.
Everyone involved got exactly what they came for: the spotlight, a massive payday, and global attention.
Paul gets to add another viral moment to his never-ending hustle. But Tyson? Tyson knows the deal.
At 58, it’s not just about stepping into the ring anymore; it’s about staying in the spotlight. And in a world where the biggest audiences are tuning in for a spectacle, not a sport, Tyson linking up with someone like Paul feels... strategic.
Here’s what you can expect in today’s newsletter:
Keep up to date with what’s happening in Quick Fire!
Trump’s Embrace of Independent Media Worked
Social media Updates for this week
Check out my READ, LISTEN + WATCH recommendations for this week
🫒by Jess Smalley
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“Your content is your asset—treat it like a business. Create, distribute, and monetise with intention because the real freedom comes when your creativity works for you."
– Codie Sanchez, Entrepreneur
CREATOR NEWS
🧨QUICK FIRE
Spotify is pushing video and wants to take YouTube face on with its new engagement-based payouts.
Jake Paul, 27-year-old YouTube star, defeats 58-year-old Mike Tyson in their heavyweight bout.
Bluesky, the platform resembling old Twitter, gained 700,000 users last week. Meanwhile, on X, The Guardian, Lizzo, Ben Stiller, and many other celebrities, producers, and journalists fled the platform.
Meta must face an FTC trial that could separate Instagram and WhatsApp.
SOCIAL MEDIA UPDATES
Adam Mosseri says sponsored content on Instagram doesn’t get downranked.
new Instagram metric shows how many viewers watched past the first 3 seconds of a video.
has added new labels for businesses to remind them to reply to, and follow up on, their messages.
is now rolling out a ‘Notify’ sticker for Reels.
has switched to ‘Views’ as its primary metric. lt’s also switching “Watch Time” + “Average Watch Time” with “Minutes Viewed” and “Average Minutes Viewed”.
YouTube
is rolling out ‘Jewels’ that works like TikTok Live gifts.
now lets viewers set a reminder for an upcoming live stream directly from the Shorts feed.
TikTok
has filed for trademarks for ‘TikTok Go’ and ‘TikTok PayLater’.
added affiliate links on an individual post level.
added a more prominent Follow button on videos in its immersive video feed
has added an ‘Open to Volunteer’ feature.
READ: Social Media Today shares its Top 26 Predictions for 2025. Meta is shifting to generative AI by prioritising computer-generated content over real human interaction. This change could redefine social media's core purpose and drive users away.
LISTEN: The Bunny Trap is a must-listen if you're into gripping investigative podcasts. It dives into allegations of exploitation in the glamour industry, following journalist Ellie Flynn as she uncovers shocking stories of abuse and the brave models fighting back.
WATCH: Coffeezilla has investigated MrBeast’s “shady crypto deals”.
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Have a great week 🙂
THE DIG