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This is the most important question you should ask yourself
Jessica Smalley
February 10, 2025
In partnership with
Hey Creator,
Every time you sit down to create, whether it's a post, a video, or a new project, ask yourself:
Why does this matter to my audience?
It’s easy to get wrapped up in what you want to say, but the real magic happens when you shift the focus to what your audience needs to hear.
It’s not about you; it’s about them (in this case, you!).
When you ask yourself why from your audience's perspective, you’re creating with intention.
You’re not just adding to the noise.
You’re solving a problem, sparking curiosity, or providing value in a way only you can.
This small shift in mindset will separate your content from everything else out there and make it more impactful.
Here’s what you can expect in today’s newsletter:
Keep up to date with what’s happening in Quick Fire!
Social media Updates for this week
Check out my READ, LISTEN + WATCH recommendations for this week
🫒by Jess Smalley
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"You don’t need more ideas. You need more focus." – Justin Welsh
CREATOR NEWS
🧨QUICK FIRE
YouTube's revenue growth outpaces its parent company, Alphabet, saying the boost has come from 2024 US election spending.
ByteDance is delaying TikTok's sale for Chinese government approval, as China opposes the deal amid U.S.-China trade tensions, and Trump urges a decision within 30 days due to national security concerns.
Snapchat CEO Evan Spiegel has hosted AMAs all week after turning his profile public on Snap.
Alex Cooper, host of Call Her Daddy and co-founder of The Unwell Network, announced she is hosting a 3-day immersive event during America’s Spring Break.
Emma Chamberlain has opened up an irl Chamberlain Coffee shop in LA.
SOCIAL MEDIA UPDATES
Instagram boss Adam Mosseri shared an explainer on shadow-banning
YouTube
“Communities” is now accessible to more creators and is being renamed to “Posts”.
Credit: YouTube Communities
is rolling out new ways to interact with video:
▪️ More videos will begin to appear in search results.
▪️ Your profile and follow button will be more prominent in the video.
▪️ Monitor average watch time to evaluate content performance.
offering new ‘where you appeared’ analytics to help you see where other users are finding your profile across the platform.
Threads
You can now create and share custom feeds. Each feed can contain up to 150 profiles and five topics, and you can create up to 128 feeds in total.
has published a blog post featuring tips and tricks for using the platform.
READ: Alice, 30, is a new mum and is trying to build a business online by becoming a TikTok influencer while she navigates this new role at home.
LISTEN: Elon Musk has been taking over key parts of the U.S. government with his "Department of Government Efficiency" (DOGE), bringing in a bunch of young Gen Z loyalists. Journalists Taylor Lorenz and Ryan Broderick break down who they are and what Musk is up to with it all.
WATCH: Snapchat founder and CEO Evan Spiegel speaks with Colin and Samir about how the platform will think about its creators in 2025, how it fits into the social media landscape, and what it feels like to have your work copied by Instagram.
If you enjoyed this newsletter, please consider sharing it with someone else who might also enjoy it.
Have a great week 🙂
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